Trade marks are a name or symbol that are used to distinguish the goods of services of a particular company from others.
Similar to copyrights and other signs of intellectual property, the effects of the trademark system is territorial. This means, that each country has its own trademark system. A brand name like Machine Head may be owned by one person in the United Kingdom and by another, totally unrelated, person in the United States.
The domain name system, which is putting most of its emphasis on the .com title as the international domain, does not really jive well with the trade mark system because of the latter’s fundamental definition of “ownership.”
A case in point is the Prince vs Prince suit. Prince, the US-based manufacturers of sports goods, challenged the use of the www.prince.com domain name by a British computer consultancy company. The said company registered the domain in good faith and have been using it. The Prince sports goods company, which has no registered UK trademark, threatened to sue the British company for US trademark infringement. The latter counter-sued in the UK for the unwarranted threats regarding trademark infringement. They eventually won and the US company had to contend with just using the domain name www.princetennis.com.
Alternatively, a different scenario where the trademark owner will most likely prevail over a domain name holder’s rights is in the case of Marks & Spencer vs One in a Million. This particular case was elevated to the English High Court in 1997 when various trademark holders, including the world-famous UK retailer Marks & Spencer, sued One In A Million, a company who accumulated a number of domain names under the well-known trademarks like Sainsburys, Virgin, Marks & Spencer, and Cellnet. These domain names, and others, were bought with the express goal of selling them again to the trademark owners. The High Court decided that One In A Million be required to relinquish their claim on the said domain names. This decision was further upheld by the Court of Appeal.
The One In A Million company’s basis of argument was that domain name registrations were first come, first served”, thus, the trademark owners do not have any rights to the domain names.
Based on the two actual court cases we can build up a clear picture about the interrelation of trademarks and domain names.
In general, domains that have no trademark significance can be acquired by the entity who registered them first. Continuous use of this non-trademarked name will allow the holder to build a reputation on the name. When the situation is between to legitimate companies who have a right to the name then, as with the stipulation of most laws in most countries, the first person who registers will get the domain. However, a registrant to a domain that is also a subject of a trademark and who does not have any entitlements is going to be forbidden based on the laws of most countries. For more information please visit http://www.dolphinformations.co.uk.
About The Author
Peter Goldberg runs the website http://www.dolphinformations.co.uk which is your expert resource for all business related issues.
Sunday, November 19, 2006
An Introduction to Trademarks
In marketing, there is a particular strategy known as branding. In many ways, trademarks are designed to protect your brand from use by others.
An Introduction to Trademarks
A trademark is a form of intellectual property. Intellectual property is owned by the person or business creating it. With practically all forms of intellectual property, however, you have to take steps to formally notify the world of your property and protect it.
A trademark is a distinctive mark used to identify a product, company, service or device. When you think about it, you are very familiar with trademarks. At the risk of being sued to the high heavens, the following are trademarks: Coca Cola, Pepsi, Google, EBay and Toyota. Each of these words mean something to you and are readily identifiable with a product or service in your mind. When you think of EBay, you immediately think of an online auction site that was originally created so the owner’s girlfriend could trade Pez dispensers [true]. When you think of Toyota, you think of cars. This is the power of brand recognition and trademarks are used to protect them.
A trademark is a powerful thing when it comes to the law. If you obtain a trademark, it is binding nationwide and others are not allowed to infringe upon it in an effort to swipe your customers or confuse the public. With your mark, you can sue to stop the infringement and recover monetary damages suffered. Basically, a trademark is a hammer for stopping nefarious conduct cold.
To obtain a trademark, you must have patience, patience and more patience. The mark is obtained through the Patent and Trademark Office. It is a very slow process. You or your attorney do a search to make sure are not in conflict with any previous marks. You then file an application and begin waiting. Within 8 weeks, the Patent and Trademark Office will send you a notification indicating they acknowledge receiving your application. Just receiving it! You will then wait another 6 months or so to hear if the application is accepted. Often you will receive correspondence asking for clarification or raising a problem. You then provide a response and wait. Months will pass. Eventually, the back and forth will come to final result. If your trademark application is accepted, it will be published and you are protected. The process is so lengthy that it is not uncommon for it take well over a year for the application to be approved. In short, you are going to need a lot of patience.
While obtaining a trademark can take forever, it is well worth the effort. Once you have it, you can keep competitors and others from using the trademarked term you worked so hard to establish.
About The Author
Gerard Simington is with http://www.findanattorneyforme.com - an online attorney directory.
An Introduction to Trademarks
A trademark is a form of intellectual property. Intellectual property is owned by the person or business creating it. With practically all forms of intellectual property, however, you have to take steps to formally notify the world of your property and protect it.
A trademark is a distinctive mark used to identify a product, company, service or device. When you think about it, you are very familiar with trademarks. At the risk of being sued to the high heavens, the following are trademarks: Coca Cola, Pepsi, Google, EBay and Toyota. Each of these words mean something to you and are readily identifiable with a product or service in your mind. When you think of EBay, you immediately think of an online auction site that was originally created so the owner’s girlfriend could trade Pez dispensers [true]. When you think of Toyota, you think of cars. This is the power of brand recognition and trademarks are used to protect them.
A trademark is a powerful thing when it comes to the law. If you obtain a trademark, it is binding nationwide and others are not allowed to infringe upon it in an effort to swipe your customers or confuse the public. With your mark, you can sue to stop the infringement and recover monetary damages suffered. Basically, a trademark is a hammer for stopping nefarious conduct cold.
To obtain a trademark, you must have patience, patience and more patience. The mark is obtained through the Patent and Trademark Office. It is a very slow process. You or your attorney do a search to make sure are not in conflict with any previous marks. You then file an application and begin waiting. Within 8 weeks, the Patent and Trademark Office will send you a notification indicating they acknowledge receiving your application. Just receiving it! You will then wait another 6 months or so to hear if the application is accepted. Often you will receive correspondence asking for clarification or raising a problem. You then provide a response and wait. Months will pass. Eventually, the back and forth will come to final result. If your trademark application is accepted, it will be published and you are protected. The process is so lengthy that it is not uncommon for it take well over a year for the application to be approved. In short, you are going to need a lot of patience.
While obtaining a trademark can take forever, it is well worth the effort. Once you have it, you can keep competitors and others from using the trademarked term you worked so hard to establish.
About The Author
Gerard Simington is with http://www.findanattorneyforme.com - an online attorney directory.
Trademarks – An Exercise In Patience
Trademarks are a form of intellectual property for a person or business. To protect your mark, you always should formally trademark it. This brings us to the subject of patience.
Trademarks – An Exercise In Patience
A mark is simple a distinctive name, brand or whatever for your person or business. At the risk of being sued to high heaven, the name “Google” is a trademark for a certain search engine. When it is mentioned or you read about it, you know exactly what it refers to. As a business becomes successful, it will almost always want to trademark its brand, logo or whatever.
Obtaining a trademark is not particularly difficult to do. The process is controlled by the United States Patent and Trademark Office. The “PTO” is an agency falling under the control of the United Stated Department of Commerce. Fascinating, eh?
Filing a trademark application with the PTO is an interesting ordeal. From a technical stand point, it is fairly simple. You can search online to see if anyone else has already obtained the trademark you are after. If not, you can fill out an application and file it online. The PTO will assign an attorney to it. He or she will either approve the application, send correspondence asking you to clarify some aspect or outright reject your application. While this sounds straightforward, there is one aspect that turns the process into an annoying one – time.
The trademark office is a government agency. As such, one can expect a certain amount of lag time in getting things done. The trademark office, however, takes this to the extreme. When you first file your trademark application, you can expect to wait for up to two months before you receive anything. When you do, it will only be a postcard verifying that the office has RECEIVED your application. Yes, it takes two months for this.
At this point, you need to have a lot of patience. Roughly six months will pass before you hear anything else on your application. It could be longer. The delay means nothing in relation to the merits of your application. It just takes forever. If you finally receive correspondence accepting your application, you will need to wait another month for it to be published and then become approved. If the trademark office wants clarification on your application, you will have thirty to sixty days to send it in. Once you do, it is time to sit and wait some more – often two to four months. It can be maddening. The process can often take more than a year to play out.
Whether you attempt to obtain a trademark on your own or use an attorney, it is important to understand what you are getting into. Don’t worry when you do not receive anything for four or five months. This is standard operating procedure at the PTO. Sooner or later, they will get around to it.
About The Author
Gerard Simington is with http://www.findanattorneyforme.com - a free attorney directory.
Trademarks – An Exercise In Patience
A mark is simple a distinctive name, brand or whatever for your person or business. At the risk of being sued to high heaven, the name “Google” is a trademark for a certain search engine. When it is mentioned or you read about it, you know exactly what it refers to. As a business becomes successful, it will almost always want to trademark its brand, logo or whatever.
Obtaining a trademark is not particularly difficult to do. The process is controlled by the United States Patent and Trademark Office. The “PTO” is an agency falling under the control of the United Stated Department of Commerce. Fascinating, eh?
Filing a trademark application with the PTO is an interesting ordeal. From a technical stand point, it is fairly simple. You can search online to see if anyone else has already obtained the trademark you are after. If not, you can fill out an application and file it online. The PTO will assign an attorney to it. He or she will either approve the application, send correspondence asking you to clarify some aspect or outright reject your application. While this sounds straightforward, there is one aspect that turns the process into an annoying one – time.
The trademark office is a government agency. As such, one can expect a certain amount of lag time in getting things done. The trademark office, however, takes this to the extreme. When you first file your trademark application, you can expect to wait for up to two months before you receive anything. When you do, it will only be a postcard verifying that the office has RECEIVED your application. Yes, it takes two months for this.
At this point, you need to have a lot of patience. Roughly six months will pass before you hear anything else on your application. It could be longer. The delay means nothing in relation to the merits of your application. It just takes forever. If you finally receive correspondence accepting your application, you will need to wait another month for it to be published and then become approved. If the trademark office wants clarification on your application, you will have thirty to sixty days to send it in. Once you do, it is time to sit and wait some more – often two to four months. It can be maddening. The process can often take more than a year to play out.
Whether you attempt to obtain a trademark on your own or use an attorney, it is important to understand what you are getting into. Don’t worry when you do not receive anything for four or five months. This is standard operating procedure at the PTO. Sooner or later, they will get around to it.
About The Author
Gerard Simington is with http://www.findanattorneyforme.com - a free attorney directory.
Subscribe to:
Comments (Atom)